VIOOH

Advertising billboard inventory management platform

Research and concept piece for global stakeholders alignment

Summary

Conducted a global stakeholders research across 7 countries (Switzerland, UK, Hong Kong, China, Belgium, North America, and France).

Delivered a concept piece for alignment on the product's future vision.


Background

VIOOH supports JCDecaux, a digital advertising billboard owner, in managing their global inventory.

Their platform empowers their sales team to optimise inventory management and seeks to enhance client business growth through tailored solutions.

Role

  • Product Designer
  • Research planning

  • Leading ideation workshop

Team

  • Myself
  • 1PM
  • 2 UI Designers
  • 1 Researcher

Contribution

Created product that empower the users
Led interviews with stakeholders from 7 global offices, presenting research insights and proposed design concepts to over 100 staff, and helped senior leaders envision the business's future.
Building trust with stakeholders and users
Guided UI designers to create two well-received design concepts based on stakeholder research, addressing and highlighting business assumptions about user needs.

Challenges

Needing to rapidly acquiring Ad-tech industry knowledge
Given the complexity and industry-specific jargon of ad-tech, I needed to learn well before engaging with business stakeholders.
Establishing project objectives amidst ambiguity
To clarify the objectives, I conducted video calls and collaborated with the design director to create storyboards, simplifying complex user flows and assumptions, to refine research objectives.
Main goal of the global stakeholder research was to understand how VIOOH could empower their sales team to optimise their inventory management.
Users needs assumption - Research insight 1

Simplify complexity &
building reliability

- 1 -
Capability to create and manage custom logical groupings in real-time, enabling metrics on these groupings.

- 2 -
Ability to forecast expected demand for specific future periods, particularly critical times for optimising inventory management.
Users needs assumption - Research insight 2

Maximising visibility &
Maintain control

- 1 -
Providing access to comprehensive pricing data, including all data points and contextual narratives.

- 2 -
Ability to create customised benchmarks and identify recurring patterns over time.

Process - Concept ideations

  • 1. System notification if something goes wrong
    2. Select specific time range to view performances of those billboard
    3. List of selected inventories with performance overview
    01 / 03
  • 1. List view of performances
    2. Expand to see portfolio details if the system detects something’s wrong
    02 / 03
  • 1. System notification if something goes wrong. Clickable item to view details. 


    2. Drag to rearrange the inventories to different location or time slot setting
    03 / 03
  • 1. System notification if something goes wrong
    2. Select specific time range to view performances of those billboard
    3. List of selected inventories with performance overview
    01 / 03
  • 1. List view of performances
    2. Expand to see portfolio details if the system detects something’s wrong
    02 / 03
  • 1. System notification if something goes wrong. Clickable item to view details. 


    2. Drag to rearrange the inventories to different location or time slot setting
    03 / 03
  • 1. System notification if something goes wrong
    2. Select specific time range to view performances of those billboard
    3. List of selected inventories with performance overview
    01 / 03
  • 1. List view of performances
    2. Expand to see portfolio details if the system detects something’s wrong
    02 / 03
  • 1. System notification if something goes wrong. Clickable item to view details. 


    2. Drag to rearrange the inventories to different location or time slot setting
    03 / 03
Result

Created design principles as guidance

At the end of the presentation, I introduced five design principles to create a shared understanding of what matters to the company. The principles aim to align everyone and stay focused when designing future features.
The design phase was primarily a vision piece, which helped facilitate our conversations with the stakeholders. The designs presented the thinking and logic behind the ideas for the business to envision the next step.

"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"

"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"

"After seeing the presentation, I can finally see how the proposed design related to the research insights and how it provides guidelines like a lighthouse to our team"

Design outcome 1

Monitoring portfolio health

Performance overview infographic to shift view mode for occupancy availability and price forecast
List of inventory cards (left), drag to reallocate inventories. Click individual card to review inventory details (right) and monitor sales performance
Design outcome 2

Planning trading strategy

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Let's connect
or just say hi :)

eimajc@gmail.com

Resume

Linkedin

Let's connect
or just say hi :)

eimajc@gmail.com

Resume

Linkedin

Let's connect
or just say hi :)

eimajc@gmail.com

Resume

Linkedin